Brief: Verbal Branding, identity and packaging for a laundromat

Description: The laundromat is one the few communal places we have left. Regardless of one’s socioeconomic level, everyone has to wash their underwear. The packaging was inspired by items whose disappearance often serves as a reminder that it's time to do laundry.
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Self-initiated student project
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Primary typeface: Futura Maxi
Secondary typeface: Forkbeard Condensed